JEFF CALDBECK - Chief Executive Officer

Jeff commenced as CEO of RFCSCR in December 2006 and was initially responsible for the merger of eight previous Rural Financial Counselling Services into one new organisation.  He has a broad-ranging management and administration background that includes military service in the Royal Australian Navy, 18 years as a NSW ambulance paramedic and as a Regional Manager for the Emergency Services within the NSW State Government.  He also has experience as a small business owner/operator, a health system consultant in Australia, Singapore, Malaysia and Brunei, project manager in Australia and Malaysia and as a sales and marketing manager both in Australia and San Diego, USA. Recently Jeff completed an Advanced Diploma of Agribusiness Management and holds advanced management qualifications, and is an active member of AICD and a fellow with AIM.

From 2000 to 2006, Jeff was employed as the General Manager of the Dubbo City Development Corporation, providing economic development and business counselling to a broad range of individuals and companies both large and small on behalf of the city.  This role also managed a Commonwealth Government Austrade (Export/Import) office and a Business Enterprise Centre (BEC), servicing central west NSW.

Jeff is currently a board/committee/council member of:

  • President of Dubbo RSL Memorial Club
  • Charles Sturt University (CAB)
  • Vice-president of Dubbo RSL Sub-Branch
  • Trustee to Dubbo RSL Sub-Branch
  • Legacy Dubbo branch
  • The Banking Code Compliance Committee
  • RDA Regional Development Australia
  • RSL Services Association Director

MARGUERITE STARR - Finance & Administration Manager

Marguerite joined the organisation in July 2014 with 6 years’ experience as an Executive Officer with “two eight two eight Inc” and additional experience in accounts management working for Lawler’s Pharmacy Group. Additionally Marguerite has affiliation with the Rural Industry as part of a farming family for the past 30 years.
Marguerite’s position requires that appropriate financial systems are developed and maintained to ensure the needs of the service are met. She also provides a support role to the Board of Management, CEO and all organisational staff.

SHARON MILLS - Project Manager

Sharon joined the organisation in November 2006 as the Finance & Administration Manager and in 2014 commenced in the role of Project Manager. She has over 17 years’ experience as a finance officer/accounts manager and over 5 years’ experience working within projects set down during her role with the Dubbo City Development Corporation.

Her role as Project Manager is to plan, execute and finalise projects in accordance with a plan, whilst co-ordinating team members and third-party contractors or consultants and overseeing the project throughout its life cycle.

KRISTINA ADAMS - Executive Assistant to the CEO

Kristina commenced work with the service in December 2013. Her role is as Executive Assistant to the CEO, as well as the provision of support to the Board. Kristina has over 25 years’ experience working in Business Administration and as a Personal Assistant in both Sydney and Dubbo. This experience has come via a number of business sectors including insurance, disaster recovery re-engineering, signage and building design.

Kristina enjoys being involved within the community and working with members of the rural sector.

ROB McGORMAN - Rural Financial Counsellor Coordinator (Eastern Region)

Robert commenced as the Senior Rural Financial Counsellor in July 2013 and in April 2016 he was successful in securing the position of RFC Coordinator. His experience as a Relief Rural Financial Counsellor from December 2006 until June 2013 provided him with a depth of invaluable experience necessary to undertake the functions of this role. Robert’s key responsibilities within the role are to assist and mentor the Central Region cohort of Counsellor’s to manage clients using a case management model, identify professional development needs and cultivate appropriate referral networks.

SUSAN KELLEY - Rural Financial Counsellor Coordinator (WESTERN Region)

Susan Kelley commenced working for RFCSCR in 2016 following over 8 years working for WaterNSW (and its predecessors) as the Management Accountant and Program Coordinator for Major Projects. Susan has a joint Bachelor Degree in Business, Accounting and Agribusiness through Charles Sturt University and is also a commercial wool classer. Susan also holds a Certificate IV in Training and Assessment and a Certificate IV in Project Management & Coordination. She is from a 5th generation farming family and remains actively involved in the operation of the family’s properties at Premer NSW.

REBECCA PERREMENT - Communication & Marketing Executive

Rebecca commenced working with the service in September 2020. Originally from the UK, Rebecca completed a first-class honors degree in Public Relations, at Sheffield University. She has developed her marketing, design, and public relations skills through her work on a range of different projects including Crisis Management and Global Development. 

Rebecca’s key responsibilities within her role are to create, develop and deliver stakeholder and media communications as well as reaching out to prospective clients and informing them of the work of Rural Financial Counselling Services and the range of programs available.

Scroll to Top